How to Adapt Your Marketing During the Coronavirus (COVID-19)

Corona virus has certain flipped our lives upside down. From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Corona virus is something none of us expected.

Even our businesses are suffering. Just look at the Corona virus marketing stats I shared a few weeks ago. The results are devastating.

Opportunity #1: Help others selflessly

My ad agency has thousands of clients around the world. We lost a ton, but we still have enough to see trends in what’s happening.

Opportunity #2: Paid ads are really, really cheap

The latest trend we are seeing is that paid ads are becoming cheaper. It makes sense because the way these big ad networks make money is through an auction system. They need small businesses to drive up the cost per click (CPC) for ads so that way the big, billion-dollar corporations have to spend more money on ads.

Opportunity #3: Conversions are down, but there’s a solution

For many industries, conversion rates are down. Here’s a quick snapshot of what it looked like right after the first big week in the United States.

Opportunity #4: Offer educational based training

If you are looking for a good opportunity, consider selling your audience educational based courses. With unemployment numbers reaching all-time highs, more people than ever are looking for new opportunities.

.Opportunity #5: Geography diversification

COVID-19 is a global issue. But it is affecting some countries worse than others.

For example, South Korea has had better luck controlling the spread of the virus compared to many other countries. And countries like the United States and Italy have exploded in daily cases. With over 84,000 new cases a day and growing quickly, the spread of the virus or the slowdown of the virus can affect your traffic drastically.

For that reason, you should consider diversifying the regions you get your traffic from.Through international SEO, you can quickly gain more traffic and be less reliant on one country’s economy.

Conclusion

Sadly, the next few months are going to get worse. The daily count of new Corona virus victims is growing. From a personal standpoint, all you can do is stay indoors and practice social distancing. But from a marketing, business, and career perspective, you can make a change. You should have more time now (sadly), so use it to your advantage. Put in the effort so you can grow, that way you’ll come out of the Corona virus stronger.

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