Metro Marketing Group Chicago Answers Common Questions
Hiring a marketing consultant can be a big decision. We appreciate that you might have some concerns. When we first speak with potential clients they often mention they have one or more reservations about hiring a consultant.
Will it take a long time to get my company moving in the right direction?
If your situation is similar to many of my clients you will benefit from vastly improved results in less than 90 days. You will get the results you need, quickly.
Will you only tell me what to do or will you clearly explain how to do it?
Not being given clear instruction on how to implement marketing and selling methods usually
results in failed projects or substandard results. This is embittering, costly, and unnecessary. The Metro Marketing promise to you is that you will be able to execute our marketing and selling methods with power and precision leading to a smooth project that works.
I have a substantial personal and financial investment in my staff members. Will I have to sacrifice them?
The last thing we would do when consulting is to come into your company and turn everything upside down. What you will find is many of your current practices are fine as they are, some need minor adjustments, some need major adjustments, and relatively few need to be discarded. What this means is you will enjoy better results at less cost and less disruption to your business.
Will your marketing and selling methods be hard to implement in my company?
You will be pleasantly surprised at how easy they are to adapt to your own unique situation. This means less frustration for your staff and an easy transfer of knowledge.
Will I have to increase staff to make the suggested changes work?
Another way you will benefit from our marketing and selling methods is that you can often get the results you seek without having to hire lots of new staff. This reduces fear or anxiety in your current staff and helps you control your costs.
Will you take the fee and provide little in return?
Our objective when working with clients is simple we want to deliver value so you will want to refer us to fellow industry executives. This means you will get top-quality work that will help you exceed your goals.
Is this going to cost a fortune?
Many executives perceive consultants as being very expensive (with good reason). Metro Marketing Group hopes that you view the cost of our services as an investment in your business. You will find that you will realize a substantial return on that investment.
You have not worked in my industry. Is it not risky to hire you?
The last thing GM needs is another automobile expert. The last thing Honda needs is another motorcycle expert. They’ve got thousands of them. You have all of the content experts you need in your company. What you do need are people with marketing expertise who can coach and counsel you on the best processes and structure. We have yet to see our proprietary approaches not work in any industry.
Do you work on a straight pay for performance basis?
No, we do not work on a straight contingency (pay for performance) basis. In certain exceptional instances we will offer a reduced fee with a percentage of my compensation being based on reaching financial objectives.
How We Can Help You?
Metro Marketing Group makes it easier for companies to increase profitable revenues by improving their marketing and selling methods. You will get a predictably profitable outcome from our marketing consulting services.
Whether you want to:
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Create and successfully execute a competitive strategy that strongly positions your company in your marketplace
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Create and communicate a sustainable competitive advantage that creates buyer value not easily matched, establishes brand loyalty, and allows you to outperform your rivals
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Generate more inquiries at lower cost from online or offline marketing
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Develop a higher percentage of your longer-term inquiries into qualified opportunities. Convert more of your qualified opportunities to customers through improved selling skills
We’ll customize our proven marketing and selling methods to your needs and implement them in your business so you can enjoy reliable and profitable growth—fast.
What You Will Get
At the conclusion of our time together, you will have marketing and selling systems in place that will allow you to create predictable and profitable growth in your company. No more wildly swinging demand, no more fits and starts, and no more directionless wandering and wondering.